1. HONESTY
WE aim for honest fulfillment of the obligations we have committed ourselves to and expect to attain the same from our partners towards us.
 
2. RELIABILITY and STABILITY
WE aim at making RELIABLE decisions, demonstrating and ensuring GROUP STABILITY, and have RELIABLE and STABLE partners and employees all round.
 
3. MUTUAL DEVELOPMENT 
WE focus on DEVELOPMENT and acknowledge that DEVELOPMENT of our partners, customers and employees is a necessary condition of our DEVELOPMENT.
 
4. MUTUAL PROFITABILITY
WE acknowledge that OUR PROFITABILITY, PROFITABILITY OF OUR CUSTOMERS AND PARTNERS, as well as SATISFYING THE MATERIAL NEEDS OF OUR EMPLOYEES are necessary conditions of our DEVELOPMENT.
 
5. FAIR COMPETITION
WE consider our competitors as business partners, whose actions help us to attain an accurate assessment on our position in the market and what we are to do, or not to do.

6. RESPECT
WE respect our entitlement to individual opinion and its free utterance both by us and our partners, competitors and employees.

7. MUTUAL PROTECTION
WE seek to protect ourselves, our employees, partners and customers from external harmful effects, threatening life, health and/or business, by all available legal methods, and we expect the same from our employees, partners and customers towards us.
 
8. CHOICE OF BUSINESS
WE will only partake in business that observes all the abovementioned principles and, while undertaking such business, we will strive to become a leader there.